How many hours does it usually take for you to complete a creative brief solo?

like
Posting as :
works at
You are currently posting as works at

To me there’s a real distinction between “the client already knows what they want. Just rewrite it in brief format for the creatives,” and “this is a real brief meant to inspire.” I’ve been asked to do both depending on the agency and the client. The first takes like 2 hours. The second takes days.

like

+1

At minimum, for a even halfway decent brief, I think we need at least a day to dive deep in the research, a day to hypothesize and synthesize, and a day to turn it all into an exciting brief (all full time days...not doing a bunch of meetings during the day and then getting to actually sit and think at night). And then the more time we get beyond those minimums, the better the research and synthesis and brief will be.

This isnt to say I cant turn around a brief quicker. But it wont be a great brief.

likehelpful

I can knock one out for you in about 15 minutes. How many do you want? I can give you a bulk deal, best price guaranteed.

likefunny

If it’s coming off an established strategy, 5ish hours. If it’s something new, more.

like

Depends on the assignment and whether there's a master brand positioning/strategy already in place or not.

like

Something decent about 3 hours. I have wrote them in an hour when I had the insight right away.

like

Just to clarify, I am referring to writing the actual brief doc... the one page.

likefunny

3-5 days

like

What about for an earned brief? No info or actual client brief other than an ask like “I want PR ideas for X holiday”

like

Then in addition to the usual SMIT, budget, brand guidelines etc., give yourself half a day to compile some inspirational ideas to share with creatives to give them a sense of the scope and impact you’re looking for.

like

3-6 hours. Depends on how clear the client brief is (and if we were able to input and make more clear) and how many design things and details I can borrow from prior decks.

Related Posts

HCL Technologies I recently joined hcl and I did not like my project is there any option I can change that. Hoping a positive answer.

like

I have to travel to my client every week and the client’s office is attached to a very nice hotel that’s $250 per night. There’s a hotel right across the street that’s $150 per night.. it’s alright, but not as great. Should I be mindful about how much I’m spending or should I blow up the budget until someone says something?

likefunnysmart

Consultant role in Deloitte USI (F&EP Team) Vs KPMG Global Services (IT Advisory- EPM Team)

Deloitte USI: 13L + 4L JB
KPMG KGS: 17L + 1L JB

YoE: 4.5
Tech Stack: EPM

Which one will be the better choice In terms of:
1. Bonus and Increments
2. WLB
3. Type of work (back-end/client-facing)
4. Professional growth
5. Any other relevant factors

Please share your experiences?

like

Has anyone lateraled from big law into an in-house role at one of your firm’s clients? I feel like this happens quite a lot and curious how that process went (did you reach out to them, they to you, etc)? I’m in my second year and staffed on a large client & starting to develop a relationship which I’d like to maintain. I’m thinking about hanging in here for another year or two but then starting to look to lateral. Would love to work for this company if a position is available at that time.

like

When you get stuck on a design or when you are starting a big project, what are your creative processes? Do you look at colors? inspiration? Pen and paper? Illustrate something? Want to work with my designer on a toolbox of steps to pick from to find what works best for their individual creative process? I know my creative process is look at inspiration, pen and paper, then start designing, but I don’t want to assume that’s theirs too.

like

Does anyone have experience moving from federal to commercial? I’ve been in federal for a little over a year and am itching for higher paced, less bureaucratic client work.

Does anyone have a good app that they use to track time? I have one project code that I use for 5 different roles and I need to track time separately for performance review

like

Hello fishes,

I am looking for onshore opportunities in deloitte only. Currently working in USI and looking for European countries but I want to work in deloitte only. From company internal project its not possible hence checking directly.

Can anyone confirm if it is possible or there will be any problem?

Hi all, Kindly let me know what is difference betwn PEM and project manager. I have been assigned PEM, PM different persons IBM

What's the most effective way for a small RIA to recruit FAs who have a few years experience, want to break away from large/corporate firms? I'm a $70M fee-only (commissions for insurance) independent RIA with a generous comp schedule that enables FAs to own their own book while they grow. As the owner, my focus is to help FAs succeed; as a firm, our focus is on client service and helping them succeed. I can afford a small salary, but not benefits. I'm especially interested in female FAs.

like

Cognizant Tata Consultancy

Hello Sharks - as we know within 15 th nov all the associates will be tagged Work model ( office , hybrid, remote ) . Do we have any option to know what model has been tagged in ESA by project manager .( Want to view on system/email ).

like

How do you deal with feeling guilty for leaving your current job in the middle of a project?

like

just wondering who else is in the construction business as a superintendent/project management in the Dallas/Fort Worth area and what the salary range is? are you getting bonuses per job completion?

like

My group director wants me to start working with the initiation phase and eventually become a project manager. What are the best online courses and certifications for advertising?

like

I've worked at the same engineering firm for 4 years. I'm currently making $161k with only a $750 bonus, but excellent vacation (4 weeks, cash out anytime, rolls over indefinitely), 45 hours a week. I have an interview with a recruiter at Guidehouse this week for a Technical Project Manager role. It seems to be focused in the government space and requires a security clearance. What sort of salary and benefits could I expect for this sort of role at Guidehouse?

like

Hi all I'm looking for a referral to work for Thermo Fisher as a Project Manager. I have 13 years experience. Is there anyone who could help me out?

During non-busy season when you're required to work 8 hours at work, if you work 9 hours but 1 hour was just random inefficient/gt&e charging etc, do you charge 8 hours to client or 8 + 1 hr admin?

like

I want to join siemens having 6 years of experience in java backend technologies but wants to know more about types of project, IT team strength...!!

like

Hi guys! I could use some help here, feeling a little discouraged. I started working for EY through a contractor and im hoping to move to EY to a different line that I could expand my current skillset. Although I don't hold a degree, I recently completed a certificate with Google in Project Management. I was hoping to move to something in Communications, EA or even Advisory but I haven't had any luck. and advice? Also looking into the EY Employee Referral scheme? or would that even be worth it?

like

More Posts

Anyone in PWC London Digital & Cloud COE?

like

What's a rule you are expected to enforce that you strongly disagree with or are indifferent to. Do you enforce it or take the risk? I move around as a tutor and am currently working with a school that has a ridiculously strict formal address policy. One of my second graders refers to me as "Miss Tutoring (my first name)" - it's about the cutest thing ever and doesn't bother me one bit. We are moderated sometimes and I'm more worried about her getting in trouble than me for not abiding.

like

In MBB / T2 market in SEA what would be the net take home ( in USD post tax w/o adjusting to cost of living) relatively to each other . My sense is that if we take Singapore of index of 100% of net income for the level than:
1) Indonesia 70%
2) Malaysia 80%
3) Thailand 75%
4) Philippines 65%

like

Juniors, how much $$ are you making, how long have you been working?

like

Are there conferences that showcase new software that agencies might be interested in for things like project management, creative development, etc? Or any resources that aggregate and review what’s out there?

like
like

Best resources to get EV/EBITDA comparables?

like

I cleared 2 rounds of interviews with CGI. The very next day someone from the management team called me up and very readily agreed with me for my expected salary. He said he shall quickly ask the HR team to process my offer letter.

And it's been a week since I haven't heard from anyone. Neither CGI asked me docs nor any HR called me.

What shall I do now? I am currently under the Notice Period.

Hi Everyone,
Any suggestions on networking in the private finance sector?
I recently transitioned from public to private sector finance to be more well-rounded and I’m having a hard time connecting with people in the space. I work for a fund admin in the digital asset space for HF & PE/VC firms and I noticed how much “bro culture” seems to impact the industry. Networking is hard enough working from home but I know how important it is to make those connections.

Is any agency aggressively looking for WOC right now? Where can I send my book?

like

I have an opportunity to be a Food and Beverage manager for a hotel I have been for 6 years. Currently I am overseeing all operations but want to focus more on the F&B world. Would anyone know how much salary I should be asking for this role?

Any good books to help get you up to speed on real estate finance matters?

like

Anyone have any first hand experience of seeing the benefits of putting Big 4 on resume?

like

Hello fishes, I am working at IBM and currently on bench. I will be resigning today as I have a better offer in hand right now. Wanted to know if I have to serve entire notice period of 90 days even when on bench or IBM gives early release ?

like

Why Amazon does not provide gift on Diwali while almost all other companies do ?

funnylike

Hi Fishes,
Please help me with below queries :-

Post Photo
like

I am looking to make a move as PC in Slalom Canada. Do we have anyone here who can provide referral or recommendation?

likehelpful

How long does it take for Deloitte recruiting to contact applicants?

like

Best restaurants worth a bit of a drive from DC?
Inn at little Washington, goodstone inn, the Charleston, le comptoir du vin, clavel. Am I missing anything?

like

Additional Posts in Strategy & Planning

LA based strategy directors, or those that would like to be, DM me.

like

Does anyone have insight to Motto, branding agency?

How are you guys finding the brand strategy firms these days? I.e. Landor, Wolff Olins, etc. Growing & a good place to go as an alt to ad agencies?

like

What would you qualify as differences between different levels of strategy leaders? Between director, group director and VP - what are the expectations, value and responsibilities that define progression between these roles?

Asking for a friend.

like

Does anyone here use a brand experience platform?

Hiring a strategist is proving very difficult. Need someone who can do creative too. A few years experience enough to present confidently and run projects... keep interviewing dead ends

like

Can anyone speak truthfully of what it’s like at adam&eve London? A couple of different friends who worked in client services there didn’t like it, said it’s mostly upper class, male, pushy, overconfident. Also know of a former client who didn’t like them for same reason. Is strategy a different vibe?

like

Where do you do your cultural research? Looking for resources and vendors.

like

Anyone know any great market research agency that would be a good fit for a smaller brand?

Started my first job in advertising in paid social, but brand strategy is still my goal. Any advice or tips on how I can steer myself towards that direction?

like

Now that CX seems to be in every agency, what will be the next big thing?

like

Need a space to vent...I spend hours and hours putting together an actionable, creative + platform-first positioning, bring my creative partner into the process, outline specific content buckets, and creatives come back with a totally off-the-wall concept. I ask them how it ties to the strategy, they give a bad answer. We go to into the IR and the account director tells them nicely to try again and align to the strategy. Why do I put so much effort into a strategy that will just be ignored?

like

do people ever switch from in-house strategy to agency? as far as I can tell I do the same things as an agency strategist does, at least have the core skill set down, but I worry agencies never look at my resume because it doesn’t say “strategist” or “planner”

like

What other careers outside of our industry do you think our skills are suited for? 7 years in and starting to think advertising doesn’t really provide any real fulfillment for me outside of interacting with great people.

like

Today for the first time in my career 10+ I gave up. I didn’t quit my job, but I gave up on it. This is certainly not inline with my personal brand, and now has me questioning if I need a “rebrand”. Never had to do that before, my brand professionally and personally was just always my authentic self, I never had to put thought against building (or rebuilding) it. Any tips?

like

How do you plan presentation timing? E.g. if you’re given a certain amount of time to present - is there a good hack to figuring out how many slides / words to prep?

like

Is it possible to switch from PM/program management to strategy? Any advice?

like

Can anyone recommend a GREAT recruiter? I’m looking to move from agency to client side - would love someone who understands that transition.

Thanks in advance!

like

I think standup comedians have some of the best insights about society and people. I think every brand strategist should watch some stand up and look at how they really observe human behavior.

likehelpful

New Biz ....I always seem to get to the final round , always come close but never quite win . Always pipped to the post . I'm 11 years in the game and only had one win. I'm feeling cursed ....any tips ?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal