How many in Strategy are now expected to be Account Managers too? Account management used to be a separate discipline but now seeing the expectation is they want us to be both.

like
Posting as :
works at
You are currently posting as works at

How can strategists find time to manage accounts when they’re too busy dictating creative?

likefunnyuplifting

Retool is the perfect way to describe what CDs do. Great job.

Strategists shouldn’t be expected to “manage accounts” at all. But at a certain level they should be ready and able and willing to lead and challenge clients in partnership with account when presenting work.

like

This is a continual drip (sometimes flood) I’ve seen and am currently experiencing. A lot comes down to simply being capable and trustworthy adult on account/s that might be light with those.

Therefor, a lot of times unintentionally, there is a slow leak of extra asks. The only to stop this is to formulate clear definitions of strategy outputs, know where we begin and end, and live that out consistently.

However, strategists hate binary absolutes, including role definitions. We need to get out of our way with that in order to maintain focus and boundaries.

like

I think this is heading back to where ad life was before strategy was brought over from across the pond. Before account folks had to be strategic since there was technically no strategy. Then strategy was introduced as a discipline. Given the continual crunching of budgets I’m not surprised this is happening. The question is will account folks become more strategic or will strategic folks be more account. I see the same thing happening with PM. Something had to give

like

Maybe it’s time to evolve titles and roles. Arguably with the complexity of different messages, placements and need to create and solve for placements that maybe the ad agency produced and maybe a partner and maybe an influencer and maybe a social team responded. Current account roles are not set up for that consumer facing critical strategic thinking. “Creatives” also need to (and the good ones have) evolve beyond just concepts and waiting for a brief and understand the entire plan. Maybe it’s still some critical role for consumer, brand insights and planning, but when you get into the actual messages and plan, that person needs to be account and strategic and work with other agencies and be creative problem solvers.

That and long gone are the days of getting a client to pay $600k+ for 2 different teams of account and strategy in its current state.

helpful

I don’t mind when account is strategic – in fact I expect it. But the ways we are strategic and apply strategy are different.

There is no way I would ever want to do an account person’s job. Ever.

like

Creatives are picking up the slack too.

like

Are you sure this is the expectation and you aren’t over stepping? First time in my long career my strategist is bossing me around/trying to do my job. If I wasn’t freelance, I’d tell her to f*** o**.

like

I'm at a place where strategy people are being encouraged to take up the title 'client lead' and completely see this happening everywhere. Does that mean I'm not going to progress unless i turn?

Eh, I like working with clients closely. Way more efficient and it’s great for the creative work as I can often defend their ideas in different ways to clients.

How tenable is this long-term? Will the end result just be over worked strategic account directors who end up becoming managers of teams because the work load needs to be distributed?

Related Posts

I've started waking up for a sunrise walk everyday, then working for two hours before my kids get up. Always hard not to hit snooze, but so glad once I do it

like

I am project manager in clinical research industry (CRO). After earning PhD, I gave up my science dream to take a more stable job. After slowly climbing the ladders, I feel like I finally got a seat at the table. Half the days I like the hustle, but now I miss being creative. I want to take more brainstorming, decision making responsibilities but I don’t see that in the career path for PM. Career path usually goes like this- Sr PM, Director l, Sr Director, and so on. But all do same work.

like

Hello I'm EA of Seb ( Deloitte Canada consulting head) , can you confirm if I covered all minutes of meeting ? I need to send this fast else I loose my job with no severance

Post Photo
funnylikesmart

For experienced accounting professionals considering a transition into a career with solid work/life balance, a fast-growing biotech company near San Francisco is hiring for a SOX Compliance Manager and Senior Accountant/Manager roles. Roles pay well over $100k.

Generous benefits, fun company culture, and VERY favorable stock options. Message me if interested, and I will try to screen you for an interview!

Hi Folks,
How long does it take to get offer letter from DI after getting intent letter.

Thanks

like

Every day I get more and more burnt out. At a smaller regional firm (mainly tax), 5 years experience, making manager this year, but every day is just more boring and dull. I hate sitting at a desk all day, and not sure how much longer I can do this. Any advice…?

like

Any specific dress code at Pune office? Formals?

like

Like Good and TSLA , FB is also in a short. Like many of the Tech Stocks, it has broken the 61.8% fib line and have retraced up to the 78.4%. The current setup is similar to the highs of the year . .

Post Photo
like

Don't you guys think this bowl serving no purpose , like till now not a single post regarding job opportunities offering complete remote . No proper news posting regarding remote jobs.

like

Has anyone left one understaffed group at big 4 for another, and had to work the two weeks after you put your notice in?

likehelpful

I just sent in my application for Accentures consultant development program. Is there anything I can do to make sure my application gets noticed? Does anyone know of any similar programs I can apply to?

like

Can anyone give Capgemini offer for QA Senior Consultant profile ?

Present role is Technical Test Lead at Infosys and ctc is 16.22 lpa.

#referral #capgemini #qaconsultant

like

I'm an analyst who prefers managing data systems and data operations than doing the actual analysis work. Is there a market for this? Ad ops?

likehelpful

I'm a preschool teacher with a Master's & 10+ YOE in the field. I am currently looking to make a career change/ positions out of the classroom. What companies or jobs would I be able to use my skills without starting from 0? It could be in the vein of education or something completely different. The new school year is about to start & I've been job hunting with no luck. I have such high anxiety and depression thinking about having to go back to the classroom in a few weeks. I hate it! HELP!

like
like

Can someone suggest good sales recruit agency in United States which hires Mid Senior Sales professional from India .Thanks

like

Hi,

Kindly ping me if you need any help for filling up the ITR. I will help you to get maximum return.

Charges applicable.

Thank you

likefunny

5th grade ELA teacher in search of novel ideas and resources .

What is the CTC of Marketing Specialist In Gartner with 2 Years Of Experience and what is the percentage of Annual Hike given ?

like

Need help, I have relevant experience and good reputation among team. I want promotion in this cycle to manager level but the thing is the seniors I have, managers and senior managers are with PwC SDC for long time, so they are not ready to promote me with 4.5 years of experience. Can you please guide me on how can make it work?

like

Additional Posts in Advertising

How much do you have to save before going freelancing? Considering I’ll have to buy/lease a new mac and get my fam a decent health plan.

like

Read somewhere today that Apple almost exclusively do print, OOH and broadcast - and nothing else. No gimmicky crap, just simple ideas, executed flawlessly. So refreshing. ❤️🍏

like

I need some advice. I got a new job back in may of this year. Very excited for a new opportunity to learn some new things and get a higher paycheck. I started and have gotten a few projects but they haven’t consistently been giving me hardly any work to do. I’m not resourced enough. I told my manager I have a lot of free time. I also work fully remote. I am feeling very unfulfilled and not sure what I should do next. I am very self motivated and want to make great work but not sure what to do.

like

What do you do when you don’t trust your boss? They have been seen lurking around corners when our team is talking with each other. When he/she got in trouble for over working the team, cont’d...

like

No lies detected.

Post Photo
likefunnyupliftingsmart

When a lackluster creative director complains that they’re never on any projects but continually bails on creative briefings....? 🤔

like

I just heard the word "edutainment" used 2x in a sentence. What industry slang do you hate hearing?

like

I’m anticipating 2 offers and need some opinions. A) ACD role @ not exciting agency doing potentially great work, significant commute. B) AD role in house at a great company. Minimal commute. Both SF.

like

With layoffs slowing down. Does that give anyone reassurance of things going back to normal?

likefunny

What's the email format for Facebook employees?

like

Who does the ad work for Ashley Madison? Is it done at an agency, in-house, or a brothel?

like

Can anyone explain that thing where someone does a call with their phone on speaker, but it’s just them on the call? Just them shouting at their phone that’s 2 feet away? In an open floor plan office?

like

What is your agency’s maternity or paternity leave policy?

like

Since when did free snacks become the most important office perk?

likefunny

Who’s hiring? Anyone? Bueller?

likefunny

I like to keep my age private (I’m under 30) but it seems like some people around my age don’t care about sharing or think it matters. Any thoughts?

like

Most aesthetic agency spaces in NYC? Don't judge a book by its cover but some offices are 👌🏼

likehelpful

I've been working in my role for 4 months straight out of uni. My pay is low and my work is easy. how long before I should look for a new job?

like

What do you do when a creative coworker constantly shows up late to your meetings?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal