How many of you have taken HubSpot Academy's free certification courses, and what value have you gotten out of them?

For context, I have prior experience in social media management, copywriting, and content creation, but I want to demonstrate my expertise by getting certifications in these areas. Do you think that's necessary, or should I focus on certifications in areas where I lack experience, such as paid advertising or SEO?

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Free Hubspot certifications don't demonstrate anything. Especially when you have prior experience.

What is your desired role?

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That makes sense - I’m an in-house B2B marketer at an IC level currently, so my ideal role is likely years away, but still attainable imo.

They don’t add value to your resume. If you have 0 experience in the course areas, it will help you use the correct jargon/lingo in conversation/ interviews, but a hiring manager will not care about this “certification.”

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I figured as much — content marketing/creation, PR, and community management are my real passions anyway.

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