How many years does an art director need to be considered for a senior art director role or ACD role? And how much should they ask for in NYC? Also should they accept a lower pay during covid?

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Well even if you’re really really good at what you do, someone who’s worked double the time will be more experienced by having those years of work under their belt. A SR AD with 8 years undoubtedly has concepted, designed, created more as well as dealt w/more feedback (problem solving) in a job capacity vs someone w/4 years of work experience.

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I'd throw this in the ask a recruiter bowl

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It's not about the time put in, it's about the thinking and the quality. Consider the company as a brand and understand the business and most importantly, have a point of view and a vision where you want the company to go. Be a leader among your peers and you'll find yourself moving up faster than others.

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There is also a hard limit though. You're not qualified after 2-3 years

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Hi Fishes,
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