How much budget should an early stage startup plan for digital marketing? Ballpark/average. Or does it vary by product type/industry? Don’t know if it’s 1-5-10k/month or if I’m looking at it the right way

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You'll need to look at your industry and then identify which channels you'd like to be on. You'll be able to determine average costs and work it toward a monthly average. $10-15k is a good start but friendly advice, don't try to spread that money across all channels because you won't have time or budget to fine-tune one of them. Learn where your audience is and start there.

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Yes. You’ll like be able to find some benchmarks for your category in terms of cost per acquisition and work backwards from there.

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Where's a good place to find benchmarks?

Not sure this is great advice but I was once told that you needed to be ready to spend 10K experimenting with marketing strategies (Facebook ads etc. - not PR) when you launch your brand.

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It will honestly depend on the product, industry, and goals (Are you only looking for awareness, leads, purchases, etc.). Along with that, it will depend on which platform(s) you will be testing, audiences, and creatives.

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