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Excellent opportunities in Biological E limited
Position :Assistant Manager /Deputy Manager/ Manager.
Location: Hyderabad
Qualification:
CA completed with post Qualification 3 to 6 yrs experience .
Preferably Pharma and manufacturing industries experience is needed.
Job Description:
1. Strong in Indian Accounting standards grip (Ind AS)
2. Exposure on Audit handling like Big 4 companies
3. SAP exposure adv
Interested candidates can send resume to Kishore.dodda@biologicale.com
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Depends on the sport, game and placement. What you see in arena could be a mix of sponsored arena signage or green screen overlays. More often then not these placements are tied to log term sponsorships vs one offs
We did a sponsorship with the St. Louis Cardinals this year with a text to join our loyalty program, coupled with awareness out of home and some other in stadium elements. We were able to track ROI on it, but the key is not doing it in a vacuum, make sure it’s part of a holistic program vs. a flash in a pan.
Yeah and screens are usually media deals vs deals with the specific teams. Vs on the field it would be with the team directly
Are you asking because you want to put packages together and need to know what are brands most interested in, or are you asking because you don’t know how to evaluate a package?
Stadiums have been whacky. Sometimes charge crazy rates because they think they can get it from X brand. I'd never assume prices when it comes to sports sponsorships. You have to ask directly per brand, per team, per placement.
Here are examples to provide better context. Doesn’t just need to be for sports...could work for other media and entertainment as well. Consider on demand, AVOD, live, short form clips, etc.
logobar.tv/coke/
Or
Logobar.tv/e-trade-open-account/
Or
logobar.tv/thewrap/
Think of it as a sponsorship, branded content complement, companion to a pre-roll (after skipped/ignored), or as an alternative to pre-roll. Also could be used for in-house promotion (tune-in, newsletter, subscription, etc). Lots of use cases with this proprietary new format.
If I can be really candid, I wouldn’t pay for that I would see it as an value add sold as part of a much bigger branding/ sponsorship package. Reasons why; apart from the logo right at the start (which I missed first time round), the branding strip doesn’t stay on screen long enough and the recall I would anticipate being rather limited. How are you planning on selling this right now? Hope this is seen as constructive rather than critical
That’s one of the use cases—-increase value of existing sponsorships or pre/mid rolls that are skipped/ignored, which exceeds 80-94% depending on source. 15/30 second spots are more expensive to produce and cost more to execute...billions in ad value are wasted. While this could ultimately be an alternative it is best as a complementary add-on right now.
This less intrusive format, and/or new form of inventory, guarantees brand visibility, engagement with brand, and includes a clickable cta (lower left). It can be customized to be there for seconds at a time based on engagement with player or permanently at a premium. But is part of the content throughout duration. We see 90%+ engagement with player per view and at least 38% of time they are engaging with one of the brand elements. Brand recall is as high as 80% and ROAS improves 30-68%.
We are arming pubs to sell this as part of existing packages, but give demand partners a reduced rate (cpm or cpv) that you can pass onto your pub partners you work with directly. It’s new and very effective. I appreciate your input!
Makes sense...Perhaps instead of asking price I should have asked about value vs cost/price. What value does this element bring within any given package. I realize there isn’t a silver bullet answer here, but curious what range of value this may carry for buyers. For example, a certain amount per second of view/screen time? Perhaps it as simple as by impression or view? Or a percentage value within a sponsorship package?
Asking so that I can package up sponsorship/logo-based opportunities and price them to align best with the kpis/metrics that planners and buyers are already looking at when evaluating similar opportunities. This will be helpful when presenting a package...to make it both simple and with a price point that is comparable/fair across screens.