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How much is a promotion % raise at your ad agency? ( yes, I know we are not getting them this year)

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I mostly agree with CD1 (but I like math). Unfortunately when I used that strategy, the leaders came back with “usually we give 10% increases, what you’re asking for is a lot higher of a percent.” You should have a number in mind you want (not a percentage). Rather than argue the relativity of a percentage, I showed my boss the average someone with my title receives via Glassdoor, both for my city, our headquarter city, nationwide. I then highlighted the difference to my salary and the average for my job. While people probably inflate their salaries on Glassdoor and they’re mixed in with corporate salaries of the same title, it was enough for my bosses to come back to me with a better offer and less of an attitude tbh. They didn’t think I was being greedy when they realized they had been underpaying me. Percentages while you’re already underpaid are bologna and not fair. Start with a number in mind, not a percent. My first successful raise request got me almost 20% (still not much because I was making peanuts) and my raise with my promotion got me ~20% up from there. I was hoping to ask again this year, but here we are.

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There is no defined measure in advertising. Unfortunately most people in our business got into it because they tanked their quantitative courses in school. It’s all about ‘feeling’. So use that. In my experience I’ve received major raises when I was kicking ass (30% two years in a row) and smaller ‘bumps’ some other years. Some came with promotions, some did not. I used the same strategy each time. What I can say is, never ever ask for a dollar amount. Keep the conversation qualitative and open ended. Speak to your VALUE, explain that you love it here and feel that you’re bringing great value to the team and WANT TO wake up every morning knowing your team values you too. And right now...you feel like your salary doesn’t reflect that value. And here’s why this works. Your manager’s ‘unit of salary’ is way more than yours. They will use their own pay scale to add to yours. The person you speak to about your raise has a distorted scale of money because they make more of it. Use that to your advantage. Let’s say you make $40k. A $15k raise is a $38% raise!! That’s a big jump. But your manager probably make $150k. That same $15k is just 10% of their salary. So to them $15k is relatively a lot smaller. When they start throwing out numbers in their head to present to the CFO they’ll present their version of ‘reasonable’. If you had just asked for a 38% raise you’d be laughed out of the room, right?! But 10%, that’s generous!! Relative value is how you get raises in this business, not asking for dollar amounts. Starting a negotiation with numbers sucks the emotion out do the room. It becomes a math problem. No one on advertising likes math.

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