How often is equity apart of the compensation package when going in-house? What level does that become the norm? Does that ever become the norm?

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Most common at Director level, tough in some companies (especially big ones or tech) it can start at Associate Director or even Senior Manager.

Note many companies have 3-4 types of “equity” besides salary.
1. Annual or quarterly Bonus
2. Annual profit sharing
3. Stock grants (usually restricted / vesting in 2-4 years)
4. Special performance incentive programs like one time share grants or higher level executive stock programs

Also some companies let you purchase company shares at a discount and other such things.

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i would die for profit sharing tbh

Common for all levels if it’s a tech company

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