{ "media_type": "text", "post_content": "How one can move to the client side from Media planning background, specifically to CPGs/Pharma leaders like Unilever, GSK, RB, P&G? Is MBA from top schools is the only option?What it takes to move?TY", "post_id": "5e3db2df235e30001bad312a", "reply_count": 1, "vote_count": 1, "bowl_id": "5aeb9912dc065200189b7584", "bowl_name": "Ask A Recruiter - Advertising" }

How one can move to the client side from Media planning background, specifically to CPGs/Pharma leaders like Unilever, GSK, RB, P&G? Is MBA from top schools is the only option?What it takes to move?TY

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They’re very selective and typically recruit from the top 20 MBA programs. P&G even has a weird algorithm/personality test they make you take. Your best bet would be to reach out to a former client who likes you, they may help. But - selectivity doesn’t always mean good marketing. Many of those companies are falling behind and attracting worse talent these days. The best people are now going to tech companies and that’s where some of the more innovative marketing techniques are being born.

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