Data & Analytics

How recession proof is out department relative to others in media?

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good to have a few other skillsets (Google analytics, modeling etc) in the back pocket in case you need to jump client side

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I find this to be the most true comment. Knowing a mix of tools and skill sets definitely helps with being recession proof.

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depends on if you can do media planner's or DIG's jobs. Analytics is nice-to-have but clients need people who actually know how to negotiate/buy ads from publishers/vendors or know how to run AdWords or FBM

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I sorta agree with you, D3. The issue is the cleaning data rooms are not open to smaller players. Only players with enough spend.

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