{ "media_type": "text", "post_content": "How should we think about building brands differently when we are dealing with B2B brands vs B2C? Does positioning have the same definition, should it be developed in the same way? Why or why not?", "post_id": "6101a273b9048d002a27a837", "reply_count": 2, "vote_count": 1, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

How should we think about building brands differently when we are dealing with B2B brands vs B2C? Does positioning have the same definition, should it be developed in the same way? Why or why not?

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Process should be the same. Starting with your audience.

Binet and fields out something out partnered w LinkedIn 2 years ago look that up a good reference

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