How structured are the strategy engagements you’ve been on? Have your teams done true root cause analyses, real options analysis, etc? Or, do you find that in practice, projects tend to be run bit more intuitively / ad hoc / from company muscle memory?

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Define strategy work

I meant it broadly: Growth strategy, new product, adjacencies, market entry, high-level turnaround, etc.

Not operation / org model, cost out, sales optimization, IT roadmap, etc.

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