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How to MBB pitch unsolicited proposals? How do MBB land new clients? Aside from the usual account management approaches Eg onsell/upsell/crosssell

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Ok some things I’ve seen: We network to executives or board (via McK alumni at company making intro, via intro from executive of another company, via community service or alumni clubs or country clubs relationships). Executives reach out to us based on recommendations of other executives (this has driven fast growth in smaller markets where there’s a tight knit community of business leaders) Occasionally cold calling (not so common in my experience, not so effective) Executives know name of MBB and reach out occasionally

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Shhh we are not telling the secrets!

likeuplifting

You don’t pitch unsolicited proposals, you “cover” clients and sectors and make sure you are entrenched in them best you can be despite doing no work for them. And then you generate the best leads to lead to pitches. The argument always being if you offer a meeting to the right person, the fact you’re at MBB makes them accept it. All of the above is very much on the no leads/cold outreach side. The other side M1 covered.

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