How transferable is US pharma digital/strategy experience to the UK? Also have background in other verticals but trying to gauge if this could be a realistic move. Also curious about salary expectations if anyone has input.

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Strategy per se is transferable although there’s no DTC in the UK. Most work is HCP focused and not broadcast (of course). In terms of salary, on paper it will feel like a pretty big drop. For reference my US salary was almost $200k - in the UK it’s now £96k (which is a good salary). Remember you’ll have no healthcare costs ironically 😊

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It’s a lot of unbranded and disease ed in the UK/EU. Our UK team has a harder time working on US business than we do working on their projects due to their lack of DTC exposure. Each country is a little different like in Germany all branded content must be gated but no regulation is crazy that you can’t quickly get caught up.

Agree on the salary piece. I’ll also note that the type of work depends on whether the agency is doing UK work or Global work. The budgets are smaller for regional work and you may be adapting existing strategy/creative for local market application vs doing core brand strat work.

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