How would you describe digital consulting to someone outside of the industry?

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Blood, sweat, and tears from abroad teams, mostly in India trying to make whatever “vision” a reality for the onshore team. Mostly smoke and mirrors.

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Offshore is the real MVP

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Pushing consumers to utilize digital solutions / self help while not sacrificing (hopefully increasing) the CX. Designing these flows to optimize efficiency for both the business and consumer (reduce cost, reduce churn, increase sales etc). Once you have a solid digital solution you can pass on some of the incremental value to the customer (think Charles schwab - no retail banks so they are able to refund all customers all atm fees - I.e. reducing cost for both the bank (no retail / overhead) and consumer (no atm fees).

What kind of digital consulting? Digital strategy is different than IT PMO. And some firms have/had specific definitions for digital, such as CAMSS, so you could say "I help companies benefit from digital technologies like cloud, analytics, mobile, social and [cyber]security."

Dealers choice

We tell clients how to use computer and charge them a fortune.

Would tell them same thing my mom tells her friends when they ask what I do “He works on computers”

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