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Hey,
We launched our app 4 years ago and we have recently reached the 100k users.
- Ask people to leave a review and rate your app: Apple & Google are fond of it.
- Have a smooth UI, avoid in-app ads at all costs.
- Get in touch w/ your users to know what they’d like to see in your app (classic emailing)
- Choose a simple & honest communication you’ll build your community around.
- Let the users know this is work in progress and you’re open to their suggestions.
Subject Expert
This isn't my area of expertise but I do spend quite a bit of time on the internet so I'll toss out some thoughts:
Identify your audience, really well. Find out what they're reading, where they're spending time. Try and get PR coverage there, put in articles, etc.
Run app campaigns based on similar apps.
Have a referral incentive.
Game the app store listings. Can you buy reviews and installs on the cheap to get into some lists? SEO the titles/descriptions? Etc.
Dive into the analytics. Make sure you're not using losers, or if you are, why, and fix it.
You eventually need to hit some sort of buzz where people are just naturally finding it and downloading it, and word of mouth is part of that, so don't lose them.