How you answer a market sizing question - estimate the number of PCR machines bought annually?

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It’s 1,273,384

Source: BCG analysis

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Focus on the driver-- who buys thermocyclers? Almost zero private citizens, a small number of corporations, but mostly universities and govt/medical system health labs. If you can estimate the number of thermocyclers out there, then you can guess at replacement rate and growth rate and get to annual purchases

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Haha was this for SKP?

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