How/where do you get a job in consumer research?

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Depends what you’re looking for! One way is client side, within their insights team. There you’re looking at a more narrow role, focused on specific brands and likely following specific audiences over longer periods of time / different topics.

There are consumer research companies out there - some focus on more traditional approaches to research, but if this is something you’re considering I’d recommend folks like nonfiction or further&further, and irregular labs.

All very different, more exciting and human ways to think about research that in my experience, also yield more valuable results.

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Agree with SS1. I might recommend staying away from traditional research agencies like Kantar, Ipsos, etc. Depending on the team you could find yourself working a lot of hours for low pay.

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