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Hello Fishes,
Need some advice for my cousin.
She has done MBA in Finance ,(2018 passout) after BCOM.
Worked in HDFC bank for 2 years (till 2020).
Due to personal reason left job at end of 2020.
Trained in SAP FICO, now trying for certification.
How could she get into IT company(fresher).Capgemini IBM Tata Consultancy
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Favorite Halloween costume so far..
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Depends what you’re looking for! One way is client side, within their insights team. There you’re looking at a more narrow role, focused on specific brands and likely following specific audiences over longer periods of time / different topics.
There are consumer research companies out there - some focus on more traditional approaches to research, but if this is something you’re considering I’d recommend folks like nonfiction or further&further, and irregular labs.
All very different, more exciting and human ways to think about research that in my experience, also yield more valuable results.
Agree with SS1. I might recommend staying away from traditional research agencies like Kantar, Ipsos, etc. Depending on the team you could find yourself working a lot of hours for low pay.