{ "media_type": "image", "post_content": "https://www.buzzfeed.com/craigsilverman/the-publisher-of-newsweek-and-the-international-business?utm_term=.bcjDaaqdX#.drDbYYG8M but I thought premium domains don't buy traffic??", "post_id": "5a739507bbf8bb0018ff3387", "reply_count": 2, "vote_count": 2, "bowl_id": "58f89957075fa10010ad4f5a", "bowl_name": "Digital Consultants", "feed_type": "bowl" }
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Impression and traffic is more in the 15-20% region. At least in video,

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Click fraud is a staple of this space on both Search and Display, Facebook or other. I think you should always just assume 1-3% click fraud for any campaign that you run.

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