Creatives

Hypothetical: I’m offering you a CD role, client side. No direct reports. 9:30-5:30. M-F. You’d have to go after smaller clients on the side to do book worthy work. What salary would make you say YES?

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works at

What’s the point of being a CD with no direct reports? Who am I directing? What salary would you want to be a coach without a team?

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So, I’d be what? A production designer? Taking direction from the CMO? Really don’t understand what this role is.

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Hypothetically... $2Billion

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@OP It all depends where you’re at. Sounds like a very dull 9-5 so money should make you happy. Right? @ CD1 Stand your ground! Don’t sell yourself short You’re worth 2Bill.

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You’re asking an extremely difficult question with just the information provided. There are A LOT of variables that would change this answer. What point in your life and career are you? Are you only considering this because of life/work balance issues? Obviously the answer is very different if you’re single than if you’re married with 5 kids. Do you have other creative outlets (creative hobbies, playing music, etc) or has your work been the main creative outlet? I’m assuming you’re considering this position because of the 9-5 schedule that makes it sound like it’s easy cruising. That can sound attractive for a number of reasons, but it also may not be what you expect and may become so boring you will want to blow your brains out. Only YOU know how well you could deal with that and/or how easy it would be to go do something else if you change your mind later on, or if you’ll be trapped there forever with no hope of escaping. There’s no shame in going client side and there are genuinely good opportunities to be had on that side of the fence with great work/life balances. I can tell you because my wife took one opportunity like that recently and she’s happier than she ever was at an agency and leaves work at 4:30. BUT, she works for a very cool brand that has a creative reputation. It’s different if you go client side to Nike, Google, or even Starbucks or Target than if you go client side at Petco, Wells Fargo or Nestle. It doesn’t sound to me like you’re crazy about this opportunity otherwise you wouldn’t be asking. You probably should wait until a better opportunity comes along that has the balance you crave without feeling like you lost your soul. There’s nothing worse than working 8 hours that feel like 16. If you’re unemployed or need the benefits and have kids and bills and money is a big issue, then maybe you can take it knowing it’s only temporary until you find something better. Good luck.

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Nope. Been in a similar position, but with one very junior direct report. Wasn't 9-5 (never will be if you're the only person on the line) and wasn't worth it.

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@CD4. Thanks for the info. Glad you got outta that.

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What city?

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San Francisco or New York?

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I agree with the others who say it would have to be a crap ton of money cause it sounds terrible to me. But if you love the sound on the role, you should figure out how much you need to make to pay your bills, and go for it.

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I think with any job, we should all be negotiating for way more than just enough to pay bills.

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400k But I have 1 year of experience, and I would probably leave as soon as I paid off my college debt.

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