I always hear my boss say "we used to have to come up with 30/50 (large amount) ideas..." And I wonder. Does this mean big ideas or executions or...? Cont

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Yeah and they had 4 months to come up with a single TV ad.

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They’re getting big ideas and feral hogs mixed up it happens all the time

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Because I have tried to have a go at this every now and again but I am never able to come up with even 15 big ideas + execution ideas. I know this is a good ol days creative thing but genuinely how is this even possible? Any insight or tips?

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It sounds like your CD is being hyperbolic.

It means taglines and headlines. Before online thesaurus was a thing. Uphill both ways.

“At band camp...”

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