I am a strategist with a creative soul. Has anyone ever done the jump from strategy/ planning to creative? I have a creative brand strategy background with some experience copywriting. As an associate director I don’t want to digress in my career but am learning I am more interested and excited by coming up with big creative ideas then writing briefs. Every time I sit in a creative review I question my role in strategy. Any advice?

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Put a book together. That’s really the only way in.

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Apply to BrightHouse - creative arm of BCG, blends creative and strategy so perfect for a switch

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Do you have a recruiter contact? I’m actually looking to switch from creative to strat, but this interests me!

can agree that brighthouse rocks and the leadership is down to earth ^ you’ll thrive there

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If you don't want to digress from your career, what do you have in mind? Be both?

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I think they mean regress lol

Have you expressed this to your CD?

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