I am applying for some in-house roles and wanted to hear from other brand strategists who have made the transition. Thinking about job requirements like “experience developing a marketing plan” which a strategist would understand but not have experience developing...I’m wondering how you spoke about your background and skill set in an interview process to overcome a lack of in-house experience? Thanks for any thoughts

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I’m not a strategist but I have struggled with the whole “agency person applying to in house” thing.

My general advice when asked about an area that you don’t have much experience in: pivot to what your own experience is and how it would inform the way you handle XYZ. They’re going to hear from plenty of people who fit their job listing to a T. But if you have a different perspective, a memorable anecdote where you solved a similar problem, something different that shows not just what you’ve done but how you think, then you’re golden. A certain percentage of every job can be learned ON the job and a good recruiter or HR person should be able to see your raw skills if you frame it right.

I've always believed strongly in an outside perspective being valuable. Flipping your inexperience as fresh thinking. Doing it with anecdotes, as the other comment suggests, is smart.

"I don't have experience with your industry, but let me tell you about another time I had no experience in a category and how that helped me see their problem in a way they hadn't considered and when we solved THAT problem, sales grew by x%"

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