Confessions

I am being tasked to create the presentation, write the copy and craft the narrative for 7 awards categories we are entering for AdWeek. We are a small, newer agency and have never submitted. Advice?

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Study recent award-winning case studies. That'll rip the veil off for you. There's a certain cadence of overstated self-importance in all these award submissions. Write them to sound like your campaign is the reason Jesus walked on water. Then pick some random numbers and claim stuff about them.

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@copywriter 1 I have been trying to no avail. Do you have any recos on where to find these? Most seem hidden behind paywalls on AdWeek and we have no subscriptions to like, anything lol.

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This is not a confession.

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Well there isn’t another bowl for it that I could find and I’m not trying to be identified within my company or city! So how about ya chill, huh?

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