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Pick an industry you like and become an expert at it. Industry expertise + ability to manage complex program opens a lot of doors.
Best way is hard way. Credibility comes from deep knowledge of the industry. Requires hitting the books (not reading marketing blogs), spending a lot time in the weeds delivering work (not managing), acquiring industry certifications/designations, publishing unique point of views. Straight forward yet require patience and years of investment. and that makes this very difficult.