I am currently in portfolio school, and have been told to think of a “theme” for my book in order to stand out. However, when I look at the portfolios of the creative directors I admire, they (cont)

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I found that because as a junior you don’t really have much real meaningful work, making your book stand out will catch people’s attention and let them know who you are as a creative. But don’t forget that a “theme” should never come in the way of good UX/UI. The most important thing is still easy navigation and access to your work. When you’re more established, updating your book becomes more like a chore so you want something simpler then.

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Your site should have a uniformed design but the best way to stand out is by having good work.

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In my book, my “theme” is my voice. I make sure that my writing sounds like I’m talking, very casually, to whoever is on my site. I have funny quips, personal observations, and the occasional link to a gif. Bottom line, I make sure the people reviewing my work get as much of a sense of my personality as they do my work. Make your “theme” simply “you”.

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I think maybe what they mean is that you need to brand yourself. That brand should run through your entire site from the about me page to the project descriptions to the page titles. It can be a more overt theme but can also be subtleties that ties the site together

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Mainly have a minimal portfolio aesthetic. What is best practice in all your guys opinion?

I interview a lot of junior creatives who have spec work they haven’t fully thought out. That is a big pet peeve for me. If you can’t speak about your work and show your thinking, it’s hard to know what you’ll bring to the table.

So you’re a freelancer who used to work at Mullen but you’re in ad school? Are you transitioning out of another role? Also, if you’re a writer it’s always nice to have consistent tone throughout your site. When I was in ad school they had us do this gimmicky theme to a website thing too and it almost never comes out as well as a thoughtfully designed more straightforward site. It does make a difference to have a site that stands out a bit when a lot of your work is spec. It’s your own branding work and sometimes a nice little conversation piece in interviews

I wouldn't go too far theme-wise! By the end of the day your work is why you'll get hired, not personal branding or the color of your site. Those actually could be the reasons why you don't get hired 😄 Don't overdo it. A bit of character. A funny line here and there. That should be plenty.

Matt’s site inspired mine. But it’s still his work that’s great. You can’t create a great website and then have shitty work on it. It’ll be the ultimate disappointment. On the other hand, as a junior, anything to make people click on your work is good.

Thank you so much everyone for the advice! Definitely agree that injecting personality in my book would be best whilst not overdoing it with a theme. Also thank you for the example of Matt Moore. Definitely a great portfolio to reference!

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