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I wish I knew.
Pretty much you have to already know people.
You can start with a good LinkedIn profile, awesome resume, and probably a website that makes you look like a consulting company. Don't use cheesy ugly templates. Do something nice.
Cold calling isn't easy. I know people that work hard writing articles and giving speeches to promote their business. I don't know how well it works. Sometimes they seem desperate, so maybe not that well.
The hardest part of most businesses is sales.