I am new in advertising - if you don’t make the a-list top 10 but get a random mention as Agency Breakthrough or Agency Standout or whatever - is that real or is that a consolidation price (“thanks for playing”)?

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Those lists are all pay to play. They mean nothing. Vayner at number 5??? So far from reality. 22Squared as an agency to watch last year??? What are we watching? Them not making anything interesting?

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It all means nothing

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Consolidation prize goes to WPP for mashing together more agencies than any other agency holding company.

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It’s real, definitely. Agency to Watch, Standouts- those are great awards. Kind of like a silver or bronze

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