I am not a fan of that halftime show. Really... ass slapping? So tired of over sexualized crap.

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Two amazingly talented 40 and 50 year old women crushed it. Maybe celebrate that instead of trying to turn it negative.

likeupliftingsmart

Why can’t a 50 year old woman bring it?? Powerful females on stage tonight.

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Shakira and JLo actually had a ton of Latinx/AfroLatinx/Middle Eastern influences that represented their culture in their performances (I.e. Champeta, the instruments: derbake & mijwiz, zaghrouta, etc)

Relegating it to “ass slapping” is ignorant of the hard work and detail that both of them put into this performance.

likeupliftingsmart

I forgot to add, good luck trying to say “Latinx” in Brazilian Portuguese. “Latin-shish?” Even if you went by straight pronunciation, the rules of Portuguese would make it sound like “Latinsh.”

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Agree bring shirtless Adam Levine back

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No. Dear God no

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All the man-centered, man-created entertainment to critique and you chose to come for JLO and Shakira? Yikes.

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This ☝️

I’m always always always on board with a Super Bowl spot featuring two of the best selling Latina artists ever and cameos by J Balvin and Bad Bunny. If you’re going to have The Big Game in Miami may as well make it feel like Miami 🌴

likeuplifting

Hmm

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Ok boomer

likefunny

❤️😂😂😂

I loved it. I’m female and close to 50 and thought what great entertainment they both brought. Plus sexy as shit. I appreciate they didn’t have a 20 year old up there with no depth just shaking their asses.

likeuplifting

Ummm. What about Adam Levine last year?

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I mean, they are strong sexy women who do what they want. I hope I’m a tenth that in shape when I’m 50. Also, did y’all miss the kids in cages sitting on the field and JLo singing “Born In the USA” while holding the Puerto Rican flag? That show was 🔥 🔥 🔥

likeuplifting

🇵🇷 The flag was powerful!

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I thought it was great.

Also let’s not act like the halftime show hasn’t always been sexualized. Hell, it’s almost universally agreed that Prince had one of the best of all time and he made his guitar look like a huge boner.

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I am more tired of people not understanding Latin American culture. Latina women can be self-confident, powerful AND openly express their sexuality, a combination that seems to confuse some people.

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But the person who made this comment is a CCO at a major advertising agency. Which explains the lack of Latinx creatives there?

Not sure a Virginia white woman should be judging Latin culture

likesmart

This is feminism 101. If it's White it's good and if it's not, it's not.

It was a sexy, strong show.
In Miami.
In Latin.

It was beautiful.

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One of the best ever.

likeuplifting

Every female I know (who mentioned halftime) talked about how amazing they were. Can’t we enjoy it? (I’m a woman)

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I’m a 34 year-old woman and I LOVED it! They are so freaking inspirational! I pray to have their level of energy in my 40s and 50s.

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So many Latinos were shut out of the ad industry when so-called General Market ad agencies claimed they could do “total market” advertising, which resulted in legions of professionals losing their jobs while a handful got hired sporadically as part-time copywriters instead. So it’s disheartening when adland’s leaders, in an industry perfectly OK with closing out and off Latino voices, actively prefer Latinas to remain quiet, meek, “polite”, unseen and unheard. It hints at being uncomfortable with Latino culture at all.

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*That are in strategy, creative or account. Not in the mail room or office ops. And not Cannes Lion winners flown in from Brazil (no offense to my Brazilian friends).

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This 👇

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Turn of the TV for 15 minutes. And if you’re really concerned don’t let your kids watch grown men beat the crap out of each other.

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How meta! A Karen being a Karen! 😂🤣😂🤣😂🤣

likeupliftingsmart

#LATINOGANG

likeuplifting

There are tens of us!

likefunny

Huge fan of these two badasses. They were electrifying

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