{ "media_type": "text", "post_content": "I am pretty fresh to the ad game. I would absolutely *love* a mentor. How do I go about finding the right one? ", "post_id": "5a2f38488a77730018f6fabd", "reply_count": 13, "vote_count": 7, "bowl_id": "5976222cab932800101a9ca4", "bowl_name": "Women in Advertising", "feed_type": "bowl" }

I am pretty fresh to the ad game. I would absolutely *love* a mentor. How do I go about finding the right one?

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Don’t rely on women only, because as we know we’re not that many. I’ve had essentially male mentors all my life and that’s worked out well for me. I do feel a gush of happiness and i meet a woman above me but to be honest they’re not always that receptive to my advances :) There’s a lot of amazing feminist men who want to help. And it’s great to see their perspective too to have a well rounded opinion and use that to navigate male-dominated waters effectively so you can bring in your lady pals next. :)

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Hit me up. Jennysayshi.com

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Look for someone where you work. Is there a woman (or a man) who you really admire? Not only their work, but the way they work? Try to befriend them. Or ask to work on a project with him/her. Ask a lot of questions. You’ll be able to tell if they’re receptive to teaching/guiding you. And then it’s about nourishing and tending to the relationship like you would any other. Also remember it should be a two way street- make sure you aren’t just doing the “taking”. Give back too :)

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I’ve been looking for someone too but there are literally zero senior creative women at my work 😢 Or in my state, for that matter. I might look to see if I can penpal with someone!

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Find someone at your level and someone higher up. And then reach back and get someone more junior. Buddy up over a beer or a coffee. Ask a lot of questions. Share some stories. Boom

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That’s a good point. I definitely have a male mentor who is awesome! But I still am seeking someone who looks more like me who’s made it in the industry, who can maybe speak more to the unique challenges we face on our career paths and how she’s overcome them. That might just take time though. For now I’ll just read my women’s self help books 😂

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You landed in the best shop. Keep your ears open and work hard.

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Just want to say this thread has been awesome to see!

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Did you find what you're looking for OP?

72#1- that’s a good strategy. Simple and straightforward. CD1- I agree with your comment about some women not being too receptive. Already kind of felt that. And 72#2 - for the most part, yeah, I guess. I’d like to hear more about how you breach the subject. I know going in cold “hey I admire you be my mentor” isn’t the best way about it (but! I’m sure it might work for someone).

Very grateful for all the helpful input. Y’all rock.

Not only should you not feel that you must have a female mentor (although w+k should have plenty of options), but you don’t need to stick within your discipline either. You need someone (or better yet, a few people) whose work and trajectory is worth emulating and someone who will have your back when you need honest input. This may not be someone who shares all of your demographics. I’m a producer but have found great help from colleagues who were creative directors, production company owners and business affairs pros. Just make sure that they’re aces at what they do. Make yourself a little team, like a board of advisors.

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