I am trying to re-grow my business that is basically built on social media, referrals and word of mouth. What are you best strategy ideas and hitting new audiences but still remaining connected to the previous clients?

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Stay honest and open in your approach on social! Share your origin story, current business status, and what services you offer. Look for trends you can make relevant to your brand. This will help you tap into new audiences if you do it right. Relevancy is key here. If it doesn’t make sense, don’t force it just to do a trend.

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First, make sure your social media accounts are up to date and well-maintained, with fresh content regularly posted. Next, reach out to your previous clients and ask them to refer you to their friends and family. Finally, identify new audiences to target and market your business to them.

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