I asked an AE to search for GIPHs and she said GIPHs weren’t her thing. I explained it’s like doing a regular footage search. But she said she ‘isn’t in that world’. She’s 23 and at her 1st job. 👀

likefunny
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...did you mean GIFs? Maybe that will clear it up for her.

likefunnyupliftingsmarthelpful

Graphics Interchange PHormat

likefunny

Do kids not get summer jobs during college or part-time jobs when they're in high school any more? I started working at 14 and haven't stopped... I don't know how you get to be 23 without ever having worked before.

likehelpful

She can find out what a GIF is while she’s got all that unemployed free time

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She sounds really helpful.

likefunny

Why the knocks at her age or department? She could just be lazy/entitled as a person. Crazy concept, I know. Stop generalizing. Talk with her manager. Ask her to realistically set expectations. On a team, everyone pulls their weight and as an AE, she should be prepared to work across departments and work streams frequently.

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Sounds like my BA manager who refuses to make estimates, because “they are so busy and don’t have time” despite it being their job. People are unhelpful and it reflects come review time or sooner for some people

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The bigger question here is whether she said “I don’t do “Jee-phs” or “Gee-phs"

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Are you my senior producer?

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Since when is AE entry-level? Even at relatively flat shops, you have a Coordinator under the AE (and usually an AAE as well)

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Is AE really entry level at your shop?

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AE is entry a lots of shops. Ironic title.

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There's a lot to unpack here

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Dwait, why does she have a choice? Tell her this isn’t a negotiation. She gets paid to do a job, so she needs to do it or get fired

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I wonder what she meant by, “not her thing”. Agency depts and titles can be ridiculous. An AE, being the most junior person on the account side ,with “Executive” in the title, is a prime example. Who else was around? If I had to choose between an Associate Producer or PM or a junior person on the creative team and an AE, I’d probably go with one of the others. Her boss may have told her not to do that kind of work and filled her head with strategy aspirations. Then again, could just be some millennial crap - ask her if receiving a paycheck is in her world.

Fire’d

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likesmart
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So, who else is putting together the entire project plan for a year long project over this weekend?

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