I can talk the talk on strategy because I have to but my heart is in execution. Producers have always been friends of mine.

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Couldn’t agree more OP

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I’m the exact opposite. I love being in accounts because we bridge both. ❤️

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Unfortunately don't have a ton of advice on books, tools etc, I got pretty lucky with the account I was on. I sort of grew with it, did a lot of different things, worked with various partner agencies, had good bosses so I was learning in a "safe space" (as much as you can in advertising) and things started clicking in the strategy department. I was not a fast learner in that area, it came gradually for me. I also didn't go out of my way to educate myself so that's my own fault.

likeuplifting

@SVP, what has helped you talk the talk outside of years experience (books, online tools, etc.)?

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