{ "media_type": "text", "post_content": "I currently work in a hybrid sales/marketing role. However, I would love more experience in marketing specifically so I can move in to a marketing specific role. Does anyone have a suggestion of books or articles, podcasts, organizations to follow that will allow me to stay up to date on the latest trends but also help prepare for a marketing centric role? Thank you", "post_id": "60d0c41db6e4b9001b38af97", "reply_count": 3, "vote_count": 2, "bowl_id": "5fe28da7334337002282d099", "bowl_name": "Women In Marketing " }

I currently work in a hybrid sales/marketing role. However, I would love more experience in marketing specifically so I can move in to a marketing specific role. Does anyone have a suggestion of books or articles, podcasts, organizations to follow that will allow me to stay up to date on the latest trends but also help prepare for a marketing centric role? Thank you

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I know marketing is more than social media but I subscribe to Social Media Today and get some good updates there

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I personally love any Seth Godin book, especially Purple Cow.

I would also recommend looking at local chapters of industry groups like DMA or Social Media clubs they will typically have monthly lunches and learns or webinars and would be a great way to network or find mentors.

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