I currently work in digital marketing and am thinking of trying to shift over to data analyst type role, but would need more education/experience. Would a certificate from Coursea/Google for their data analyst program be taken seriously? Or do I need to look into certificate programs at universities?

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Are there any analytics staff at your firm? I would see if you can shadow them.

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Love these replies and ideas!! Unfortunately, I am the analytics person. But it’s very basic metrics

At the very least, get proficient with excel. Incorporate any metrics/kpis/correlations in your deliverables and familiarize yourself with tableau. Google certs and taking classes from coursera wouldn’t be a bad idea either

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