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I think the best way to use Tik Tok for advertising is to use influencers for them to use your product. Because ads are blocked in any app not only in Tik Tok.
I don't really understand how they can invest in that kind of advertising, most people say it generates less interest for interrupting what they are watching.
It's not about that, it's about using a platform that is accessible to everyone and offers short content that can be easily digested!
While I like tiktok for casual advertising, I don't invest any money in it. My team and I like to focus on other channels.