I don't know why this is the case and maybe it's just my agency but it seems like the people who are most eager to send out "internal trend email digests" be it cultural trends, social media changes, creative inspiration or whatever always seem to be people who are grossly failing in the primary role they were hired for.

likefunnysmart
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In my experience, the people who keep talking about doing this but never actually do it are exactly what you say.

The ones who get around to doing it only a handful of times because they get too busy with client work tend to be the ones with actually insightful analyses to share.

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My strategists do that.

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💯

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Yes. I wish they would stop pedaling stuff that people clear out of their inboxes and actually participate on real work.

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Yep.

Preach 👏

I'm willing to draw the correlation to these same people failing upwards.

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