I ended up making something terrible.
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It happens to the best of us. Pour yourself something stiff and fight twice as hard next time.
Unfortunately this happens all too often.
That's not so bad. Imagine making the thing you were stoked on and it turns out to be shit. Now that's hard to deal with.
If it’s really really terrible it will become that story that bad recruiters or HR want you to tell when they ask about your biggest failure. Think about a way to turn in into something fun to listen to and you got your go-to answer for a few years.
After months of all the 'good stuff' dying, the one film I wasn't proud of gets made before I can blink. I'm finding it hard to deal with.
The client will almost always pick the concept you don’t want to make. The trick is not presenting that one.
That’s the part that makes great creatives. Solving the client’s problems is a good start. But can you solve a client’s problems while making something you- and creative leadership- can live with? Or better, are proud of? The client will almost always pick the idea that most closely resembles the strategy statement. That’s their world. That’s what they understand. Your job is to translate that strategy into objectively entertaining/moving work. Make something entertaining with no connection to the marketing problem and you’ve made a fun art project. Make something entertaining that solves a business problem and you’ve crushed it. Obviously, there are a million factors that keep you from doing that. But that’s the trick.
At least you got some free lunches
That sucks. One thing I do that helps after a big project is to do a postmortem where I write down things I did well, what I could have done better and any big learnings. Before I start another big project, I’ll revisit this doc. I know it’s hard, but try to see this as fuel for your next high-stakes project.
This industry would be so great if it wasn’t for the clients. They ruin everything.
I'm perfectly capable of ruining work on my own thanks.