I feel like my AD partner thinks it’s my job to concept all the ideas for scripts, come up with social and experiential. And all they have to do is make comps.

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You don’t have an AD partner you have a designer working as an AD. Unfortunately there are quite a few places these days that don’t know the difference and will hire people as ADs just for their design skills

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I think you’re right

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Any good AD will help concept, spitball ideas for scripts, hell, probably try and write some of the jokes and lines themselves (I know I do). At least they should. The result is usually better. I’ve had a no-collaboration partner. My biggest regret was not addressing it immediately.

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I ran into this problem too.....and I loved it. It's very hard work but my "partner" just whipped out any comp I wanted so I got to make anything I wanted. Not ideal I know but there are advantages if you stay late and do all the conception work yourself. FYI agency noticed what was happening after a handful of months and asked if I wanted to work side projects with some other peeps. It all worked out great.

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Is your partner lazy or does your AD genuinely think that’s all they need to do?

@Senior Copywriter 1

I think it’s a bit of both, plus when they can’t think of something right away they just give up and leave it to me.

I bet they say shit like “I’m just a really visual person."

The funny thing is even when we’re concepting scripts that are all visual, I’m still doing most of the work lol.

This has happened to me before and I’m not really sure what to do about it. I can’t turn this person into an AD.

Yeah honestly this would be my dream because I love having total ownership over concepting but it’s still not right

Yea if I had someone that could comp my ideas for me, I'd be pretty happy. But I guess that's why I became an AD after trying to be a CW.

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