I feel like programmatic is a total con and the 'client benefits' are laughable.

likefunnysmart
Posting as :
works at
You are currently posting as works at

Correct. And you misspelled “problematic.” 😜

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how is it a con? it’s just a more efficient way of buying media.

if they’re lumping in bad placements with good placements, that’s a bad network, not programmatic’s fault.

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^ What Managing Director 1 said. Unless you’ve managed a herd of traders you’ve hired from different places, I cannot express how uneven knowledge and training practices are across the industry.

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A few of the big media companies, who have extensively played with multiple networks, are having trouble with it too. And in an era of heightened consciousness about where your ads appear, it's requiring a lot more effort to manage placements-- efforts 'programmatic' was suppose to minimize.

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