Related Posts
Which Big4 has the best health insurance ?
More Posts
Additional Posts in Advertising Confessions
I can’t anymore. 🏳️🏳️🏳️🏳️🏳️
I ate a margarita and drank a Pacifico for lunch.
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Correct. And you misspelled “problematic.” 😜
how is it a con? it’s just a more efficient way of buying media.
if they’re lumping in bad placements with good placements, that’s a bad network, not programmatic’s fault.
^ What Managing Director 1 said. Unless you’ve managed a herd of traders you’ve hired from different places, I cannot express how uneven knowledge and training practices are across the industry.
A few of the big media companies, who have extensively played with multiple networks, are having trouble with it too. And in an era of heightened consciousness about where your ads appear, it's requiring a lot more effort to manage placements-- efforts 'programmatic' was suppose to minimize.