I feel upset that so many of our well-meaning clients can’t talk like real people do about subjects of basic empathy. I can’t believe that when a brand says something like “racism is bad” it’s considered an outlier. Hell, I even know racists who constantly tell me racism is bad.

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Posting as :
works at
You are currently posting as works at

This. Business speak by it's very nature is evasive, buck-passing and non-commital. It's a shrodinger's box balancing being ready to abandon or commit to something simultaneously depending on which way the wind is blowing.

This kills good work.

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Are you talking about clients or brands? It’s more of an outlier for me to see a brand that says “racism is bad” that doesn’t come off as inauthentic.

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To be specific: Brands. Still, I feel this starts with human clients who are afraid of standing up even for accepted norms.

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