I feel upset that so many of our well-meaning clients can’t talk like real people do about subjects of basic empathy. I can’t believe that when a brand says something like “racism is bad” it’s considered an outlier. Hell, I even know racists who constantly tell me racism is bad.

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This. Business speak by it's very nature is evasive, buck-passing and non-commital. It's a shrodinger's box balancing being ready to abandon or commit to something simultaneously depending on which way the wind is blowing.

This kills good work.


Are you talking about clients or brands? It’s more of an outlier for me to see a brand that says “racism is bad” that doesn’t come off as inauthentic.


To be specific: Brands. Still, I feel this starts with human clients who are afraid of standing up even for accepted norms.


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