I finally managed to get into Strategy from Accounts (Digital Strategist). I see this as a great opportunity to learn and improve my skills, but what’s the best way to transition into brand strategy?

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some options:

-work at a shop that prioritizes interdisciplinary strat

- work at a small shop that doesn't have enough people to say no lol

- after a year as a digital strat talk to your head of strat about making a transition or becoming a hybrid

- hustle and find your own projects outside of work, or just do fake ones. Share them with mentors and get feedback and/or people hiring

- reach out to strategic recruiters (for example Daniel Marks has a strong planning recruitment pipeline) who can find you a good hybrid or funnel position at an agency

- don't go back to school, don't go to grad school, don't go to ad/portfolio school, do not listen to anyone who tells you to go to school

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also don't expect it to all (the right salary + the right title + the right WORK) to happen in less than 3 years

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