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Women in Advertising

I freelance PM for a small firm, 2 male owners, all else are ICs. When managing certain campaigns I am the ONLY one from my team doing the bulk of the work. My agency’s profit margins are ridiculous. Example, they’ll charge a small firm $10k for a project that costs them $3k. I, who will have managed the entire project, might pocket up to $1k. The owners, who do nothing, pocket $6k. Yet when I ask for a raise, it’s a big issue. I love the work, but I am clearly underpaid and valued. Need advise!

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Are those actual numbers or just illustrative? Reality is project management costs should not be more than 10 to 15 percent of the revenue, so your piece is in line. And all 6k does not go in their pocket. There are overhead expenses. Are they still making good margin at the end? Yes they probably are, but that’s their business not yours. If you feel you merit a raise, find a different way to argue for it - based on your achievements, not what you know about their finances. Knowing they’re in good financial shape just means you don’t have to delay the conversation until they’re in better shape but it doesn’t strengthen your case for a raise. Hope this helps

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Thank you! That’s very good advice. Generally they tell them verbally that they enjoy working with me, however there are times that positive reinforcement come via email in which they are not involved. I will definitely cc them into my replies moving forward. Thanks!

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