I got an offer for 65k from a tech startup for a Digital Marketing Specialist role and I countered HR with 72k as the firm baseline salary I wanted. They took that back to the team and shortly thereafter I received an email from one of the cofounders asking to meet to “reach an agreement”. I know this means they want to talk me down, but their benefits are pretty lean (health, vision, dental, ‘unlimited’ paid vacation, and a $1k prof dev stipend. How do I stand firm without scaring them off?

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Naah, just stick to your number because if you agree now, regret will set in sooner than later. Don't forget it's a startup, and this will NOT be your only job. They won't say it but wait for it... You can say that as in a startup, you expect and have also heard from others that it's never one hat, but everyone has to wear multiple hats to make the company grow, and you are ready for that challenge. Also you dont want "buyers regret" set in after you join because its not a number you wanted. Be candid and frank not stubborn

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Why does that necessarily mean talking you down? Sounds like you should aim to negotiate more on benefits, for one. Where are you located?

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Oh, and PNW!

Had you talked about salary in your initial conversations with the recruiter or hiring manager and stated your minimum?

If it's a startup you might also be able to negotiate on stock/equity instead?

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What location and how many years of exp?

I’m at 4 years and I’m at $135k base (not an account executive anymore)

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