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This was done at Goodby NY, by Paul Caiozzo of OoB, and Interesting development. It’s one of my favorite ever.
Damn, that’s a great headline. Classic.
Should have stuck with interesting development (formerly Office of baby).
How?!?!
Article says new creative coming out in Feb - will be on the lookout on the subway and should definitely revisit in a month to collective talk trash about it then 🗽😂
Snr Copywriter got it right - the new ads vs. old ads are a crime against subway ridership - the old ones that Interesting Development did were so damn good.
Gross
It’s sad but if anyone knows how much of a premium they pay in real estate overhead for an agency with a NYC office it’s them.