I hate when you have to communicate three separate things in one campaign strategy.

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Update: they do not want me to communicate any of the things they told me to communicate, and instead want me to communicate another thing entirely.

funny

Wow, that's frustrating. Sorry to hear that. They sound like a fun client (sarcasm). Hopefully this other thing they want you to communicate is more consolidated to one message, instead of multiple. Good luck!

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I hate when you make it work despite warning the client it's gonna be messy and they look at it and then say "ya know we only need to communicate one thing." Been there. Godspeed

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Every damn time (or feels like it anyway)

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Sounds to me like you've got three campaigns strategies. If you try to communicate too much, the campaign will fall flat. Complexity is the enemy of comprehension. In the words of Bill Bernbach: "Find the simple story in the product, and present it an articulate and intelligent, persuasive way."

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