I have 0 ambition to have a role any higher than CD. Seems like too much of a sacrifice, no gcd or ecd seems to have a good w/l balance. Is it possible to survive in this industry as CD forever ?

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I don't even want to go past Senior Copywriter.

likefunny

Same🥸

Simply put—yes.

CDs make good money. So keep your overhead low and you’ll be good.

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Client side also values the senior CD level individual contributor more than agency side. The problem on the agency side is that you will reach a point where they can’t increase your salary any more because they can only bill you to clients as a CD. If you are ok with staying at a certain salary level it will work for you. But if you want to get into the $ range of G/ECD you’d have to be doing that work so they can bill you at that. Not an issue on client side.

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Same. My plan is to hit CD and then freelance as a creative on a CD level rate.

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I’ve seen CDs way more burned out than GCD, ECD, CCOs. You just need to set your own boundaries and trust the people you hire to deliver.

Yes. Even just at senior level.

Agreed, this is my plan as well

Same

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