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Graphic design won’t qualify you for art director roles. You need to have conceptual work in your portfolio. Even if it’s spec. It will be much better looking spec because of your design experience though. That will help.
No exactly. “The look” is part of the design, which although important to a concept, is still just one facet of the “direction” as a whole.
If your portfolio shows conceptual art direction work, go ahead and apply.
If your book is all design, you can still apply. You just might not get it.