I have a client who just can’t understand all of the necessary work that goes into doing positioning work for his brand. He doesn’t understand the value. So, does anyone have....

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Try posting this in the Sweathead Facebook group.

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Educating clients is really important and at the end they would only appreciate if you give them more insight Into your process. Might be worth an hour or two of your time to put together a doc describing all the steps. No need to base it on previous projects, just general description of the steps involved. I doubt you will find a template for that.

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.....a good template or document that shows the granular steps involved? I have previous work from other clients but it’s proprietary. Also every strategic positioning exercise is different each time. I’m just exhausted trying to convince this guy it’s a ton of value work that needs to be done. Any and all help welcomed.

Why are you trying to explain the value to him - he's trying to get it for free or he's trying to squeeze the timeline?

Thank you all for the counsel. Really helpful. It’s appreciated. Got things sorted out.

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