I have a niche and passion for attribution, measurement, and predicting/identifying variables in consumer behavior, but idk how to further in my career in it. In media, data takes a backseat. Advice?

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Posting as :
works at
You are currently posting as works at

Lean on the strategy implication and make sure you’re visible THROUGHOUT the planning process.

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Ebiquity?

@AD that’s a valuable asset. Show your work a d make sure to track the results

I think you’re in the right direction in where to go and all those you listed are important. I think you should join an advanced analytics team and work on a client that is willing to pay for this.

I think the issue is clients (especially the client’s analytics team) want to do this in house but they don’t understand enough about media, agencies and what goes on in advertising.

I had a similar issue. Ask to help on advanced analytics projects and start from there. Eventually you can lead smaller projects.

Eh, who knows

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